Reduced our model options by an average of 30 percent.engine plants into Fond du Lac, Wisconsin. Reduced our North American boat manufacturing locations from 28 to 11.Rationalized manufacturing footprint by producing similar boats (regardless of brand) in the same facility.Doing the work necessary to come out of this downturn stronger than we began the period.
Brunswick used this period of dislocation in the global economy and the global marine industry to secure its global leadership in the marine industry by focusing on three areas: Amidst a global economic slowdown, annual new boat sales industry-wide between 20 were reduced by more than half, leading to significant bankruptcies, reorganizations and restructurings within the marine industry.
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